what's a dry rub?

A dry rub is a mix of salt, pepper and spices. It’s used to infuse flavor, tenderize proteins, and prevent meat from drying out during cooking. Got time? Opt for a dry rub—the flavor gets more enhanced the longer it sits on your protein. 

how do i use a dry rub?

In barbeque, dry loves dry and wet loves wet. Before using a dry rub, pat your proteins dry in order to get all of those delicious spices to stick. Get in there with your hands and really rub them in for maximum flavor impact. If your meat is wet, your rub will run right off, and no one wants that. 

what's a wet rub?

A wet rub is a marinade in which the spices are mixed with an acid (like vinegar), oil, or water. Just like a dry rub, it infuses flavor and keeps the meat from drying out during cooking. Thanks to its vinegar content, it tenderizes meat in a hurry, which makes it perfect for when you’re pressed for time.

when do i use sauce?

Sauces and wet rubs can be continually added to the meat during cooking. We recommend using a spray bottle or a brush depending on how thick the liquid is. We also lightly drizzle or spoon our wet rub, mop sauce, or other sauces over the meat after cooking to keep it nice and moist.

what's the difference between seasoning and flavoring?

If you don’t know the difference, we don’t blame you. Pitmasters who learned their craft in the country, like we did, use the two terms interchangeably. Outside of our circle, “seasoning” refers to only salt and pepper, while “flavoring” is any added herbs and spices, like you’ll find in our rubs. 

what the heck is a bbq binder?

A "binder" is a term used in BBQ circles that refers to coating the meat with a sauce to help the rub “bind” before cooking. Our rubs get top marks for sticking to the meat on their own, so we forego binders and let the rub shine. However, if you want to use a binder, mustard is a great flavor enhancer on most meats and doesn’t disrupt the cooking. We love this one from True Made Foods. Experiment with and without a binding mustard and see what you like best! 

why is bbq so regional?

The tradition of BBQ is older than America itself. With its roots in African tribes, BBQ was brought to North America by those who were enslaved by European colonists. Depending on where those colonists were from, regional styles developed as African Americans cooked for enslavers’ tastes.

carolina style

Carolina BBQ is all about pork, but depending on where you are, the similarities end there. Eastern North Carolina ‘que smokes the whole hog and bastes it with a peppery, vinegar-based mop sauce during and after cooking. While Western North Carolina just focuses on pork shoulder in a tomato-based red sauce that adds sweetness to the tang of the Eastern style. Head down to South Carolina and you’ll find whole hogs slathered with a gold mustard-based sauce that was beloved by the region’s German immigrants.

memphis style

African-Americans immigrated to Memphis for jobs from all over the South in the early 20th Century, and like the Blues, many styles merged to create a unique ‘que that can only be found there. The influence of its local port gave locals access to warming spices, tomatoes, and molasses that laid the foundation of pork ‘que doused in a sweet and spicy tomato-based sauce with spicy cayenne and bold black pepper.

kansas city style

Here, East coast meets West Texas. Henry Perry, a Memphis native brought his regional sauce to Kansas City. With access to both pork and livestock, this mixed-meat style of ‘que is characterized by a thick, sweet sauce that uses the roots of Memphis’s tomatoes and molasses, and ups the sticky-sweetness with brown sugar.

central texas style

With plenty of room to raise livestock, Central Texas BBQ is all about beef. Typically simply seasoned and smoked low and slow, the fatty, charred, and sweet meat is balanced with a bold and spicy tomato-based sauce.

what's this about the bbq hall of fame?

Well, we’re in it to start! Ed’s contributions to barbeque were recognized with his induction into the HOF in 2022, cementing his legend among America’s most influential Pitmasters. The BBQ Hall of Fame is dedicated to recognizing, documenting, and preserving the heritage of barbeque, as well as spreading education that honors its history and traditions. 

where can i learn more about ed mitchell?

Ed Mitchell has been featured in books by Calvin Trillin, John T. Edge, Peter Kaminsky, and Michael Pollan. You can also watch him on the small screen in the Netflix original food documentary film, “Cooked,” based on Michael Pollan’s book of the same name, “A Cook’s Tour” with Anthony Bourdain (S2E12), and “Throwdown With Bobby Flay” (Episode BT0607HA).

where can i get some authentic pitmaster 'que?

You can get a taste of The Pitmaster’s craft at our restaurant, The Preserve, or you can order our famous smoked meats and sides from Goldbelly. If you’re more of a DIY type, you can pick up our signature sauces and rubs right here, to get some of that Pitmaster magic for your next BBQ.

Hog in farmCoal on grillEd transferring Hog on grilHog on grill Seaosning hog on grillcutting up hog
1.

choose your hog

The ideal size of a whole hog for barbeque is 115-120 lbs. We only use pasture-raised hogs. They have a great life and taste better as a result.

Hog in farm
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2.

prep the coals

Heat your coals to 400-500 degrees. Bank them by turning off the draft and allowing them to sit for 20 minutes. They won’t flare up! Square off the coals by aligning them on the inside of the grill.

Coal on grill
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3.

hoist that hog

Get your hog on the grill (watch your back!), and pack coals under the shoulders and the hams. Leave the middle of the grill empty and make a square of coals around the hog so the larger cuts of meat cook in unison.

Ed transferring Hog on gril
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4.

now you're cooking

Sit back and plan to relax for 8-10 hours as the hog cooks at 275-335 degrees. If you’re feeling like some veggies, use the last hour of cook time to smoke whole ears of corn or whole potatoes to use for sides.  

Hog on grill
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5.

season and serve

Unlike other kinds of cooking, we season the whole hog after it’s cooked. We pour on the mop sauce and add pork rub to get the flavor just right before pulling, chopping, and serving it up.

Seaosning hog on grill
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6.

eat up!

Grab a plate and load it up with pork, veggies, sides, and compliments from all the people who get to do the same. Congrats! You just cooked a whole hog, and the line of hungry neighbors that’s formed outside your front door is no one’s fault but your own. 

cutting up hog
Hog in farmCoal on grillEd transferring Hog on grilHog on grill Seaosning hog on grillcutting up hog
1

choose your hog

The ideal size of a whole hog for barbeque is 115-120 lbs. We only use pasture-raised hogs. They have a great life and taste better as a result.

2

prep the coals

Heat your coals to 400-500 degrees. Bank them by turning off the draft and allowing them to sit for 20 minutes. They won’t flare up! Square off the coals by aligning them on the inside of the grill.

3

hoist that hog

Get your hog on the grill (watch your back!), and pack coals under the shoulders and the hams. Leave the middle of the grill empty and make a square of coals around the hog so the larger cuts of meat cook in unison.

3

hoist that hog

Get your hog on the grill (watch your back!), and pack coals under the shoulders and the hams. Leave the middle of the grill empty and make a square of coals around the hog so the larger cuts of meat cook in unison.

4

now you're cooking

Sit back and plan to relax for 8-10 hours as the hog cooks at 275-335 degrees. If you’re feeling like some veggies, use the last hour of cook time to smoke whole ears of corn or whole potatoes to use for sides.  

5

season and serve

Unlike other kinds of cooking, we season the whole hog after it’s cooked. We pour on the mop sauce and add pork rub to get the flavor just right before pulling, chopping, and serving it up.

6

eat up!

Grab a plate and load it up with pork, veggies, sides, and compliments from all the people who get to do the same. Congrats! You just cooked a whole hog, and the line of hungry neighbors that’s formed outside your front door is no one’s fault but your own. 

USA Map

e. north carolina

Vinegar and pepper-based sauce that’s all about whole hog cooking.

w. north carolina

Tangy and spicy tomato-based sauce traditionally used on pork shoulder.

s. carolina

Zesty mustard-based sauce that’s a perfect pairing with pork cuts.

memphis

Sweet, spicy, and tomato-based sauce that’s slathered on any cut of pork.

central texas

Bold, spicy, beef-centric barbeque that’s got a flavor as big as Texas. 

kansas city

Thick and sweet sauce that goes with any cut of beef, pork, or even poultry.

Whole-hog barbeque is a labor of love, an art. It is legacy, passed down from family to family.